1 person found this helpful



































It is since we can not easily re-create our listeners state of mind.





































By the way, let’s give it away for almost nothing because it not this deal we want it’s the one that’s 100x bigger and brighter, with bleach borax and brightener we want.


















Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick".















































































We think we are rational creatures.





















Overall





































































Performance









Audiobook narrated by Charles Kahlenberg.







The stories are memorable and clarify what the reader wants to know.































































































Narrated by:











































































































































































We’re so accustomed to managing emergencies as they strike that we often don’t stop to think about how we could prevent crises before they happen.







It focuses on how to make your ideas memorable and "sticky" and the principles are not just useful professional journalists, ad men or PR experts.





































































































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